Sesquicentennial news bulletin: Sesquicentennial International Exposition

              1926
Division of Publicity
SESQUICENTENNIAL INTERNATIONAL EXPOSITION


Commemorating 150 Years of American Independence

TO EDITORS:
All material in this Bulletin is released for publication immediately unless otherwise specified.  Special descriptive articles or photographs furnished upon request.

M. F. McALEER Director of Publicity.



SESQUICENTENNIAL NEWS BULLETIN
Issued Semi-Weekly by
Sesquicentennial International Exposition
INDEPENDENCE SQUARE, PHILADELPHIA
June 1, 1926—December 1, 1926




Hon. W. FREELAND KENDRICK, President
ERNEST T. TRIGG, Vice President
D. C. COLLIER, Director General
G. W. B. HICKS, Executive Secretary
WILLIAM W. MATOS, Chn. Information Committee



BULLETIN No. 40.  OCTOBER 14, 1925.


FOREIGN NATIONS PREPARING TO ERECT SESQUI BUILDINGS—JAPAN JUMPS APPROPRIATION
Tokyo Government Increases Grant For Exhibit Expenses from $240,000 to $750,000—Five Countries Ask Site Plan, so that Architects May Design Pavilions—Program For Egyptian Display Arranged—U. S. Envoy at Lima Urging Peru's Participation.

Philadelphia, October

Most of the twenty-three foreign nations that have announced their purpose to participate in the Sesquicentennial International Exposition are already preparing to start construction of buildings or pavilions and to collect and arrange exhibits for shipment to Philadelphia.

Besides the displays made under the direction of the various governments there will be exhibits by corporations and individuals in these countries on a scale never before approached at a World's Fair.

Director-General Collier on October 10, received from Captain A. C. Baker, Sesquicentennial Director of Foreign Participation, a cablegram from Budapest reading:

Send to our legations in Hungary, Czecho-Slovakia, Poland, Austria and Jugoslavia detailed plans of sites selected for them, so their architects can make plans for pavilions, also posters.  Literature important.  Baker.



Japan Increases Grant
The State Department at Washington received a cablegram from the American Embassy at Tokyo, stating that the Japanese cabinet, had increased the sum to be expended for participation in the Sesquicentennial Exposition from 486,000 to 1,566,000 yen (approximately $750,000).  Of this amount 670,000 yen (about $335,000) will be allotted from the Government's Special Reserve Exchequer and the remainder will be included in the budget for the coming fiscal year.

Aiming to make the best possible showing at the Exposition, the Government will encourage the sending of exhibits by trade guilds and chambers of commerce rather than by individuals, and grants of aid to such associations were included in the approved expenditures.  The entire cost of transporting these exhibits to Philadelphia, will be defrayed by the Government.

Director-General Collier has received a communication from Miles Poindexter, United States Ambassador Extraordinary and Plenipotentiary at Lima, announcing his purpose to use his utmost endeavors to induce Peru to make a national exhibit at the Sesquicentennial International Exposition.



Egypt Making Plans
Plans for Egypt's participation in the Exposition are being prepared under the direction of Rachouan Mahfouz Pasha, Under Secretary of State, Sesqui headquarters were notified from Cairo.  The program for the Egyptian display was arranged by the secretary of a meeting with the various technical officers of the Ministry of Agriculture.

After visiting the Sesqui site, B. Nellasis, Exhibition Manager of the Federation of British Industries, announced that he will urge his organization to make a complete display at the World's Fair in Philadelphia in 1926.  He said the Exposition will offer an excellent opportunity for a comprehensive exhibition of British industries and products.

Mr. Nellasis, who sailed for Europe on October 10, said before leaving that he will also advise the British Board of Trade to participate in the Sesquicentennial.  He came to Philadelphia from Toronto where the Federation now has an industrial exhibit in the Canadian National Exposition, at the specific request of Colonel Vernon Wiley, president of the Federation, and Guy Lucock, a Director, to report upon the progress made on the Sesqui project, and he was most favorably impressed, he declared.




SESQUI FOOD SHOW GREATEST EVER SEEN IN WORLD EXPOSITION
Manufacturers Purchase Immense Space For Exhibits—Macaroni Plant in Operation Big Feature.

Philadelphia, October

The greatest Food Show in all history will be installed in the Palace of Agriculture and Food Products of the Sesquicentennial International Exposition.  Because of the immense areas of display space purchased by the world's largest food manufacturers, Director-General Collier asserts the vast exhibit will be a demonstration of how humanity is fed rather than a Food Show.

Association and individual concerns whose names and food products are known throughout the universe will be represented by extensive exhibits most attractively arranged.  A large proportion will demonstrate the complete processes of preparing the articles shown for the table.

Among the exhibitors will be the evaporated milk and sugar interests, meat and fruit packers, canners, millers and bakers and the great chain stores companies.


Model Plant Shown
The Evaporated Milk Association of Chicago will erect and operate a model plant.  The Borden Company, the Pet Milk and Sales Company, the Nestle Food Company, the Carnation Milk Company and the Fred C. Mansfield Company are members of this association.

The vast sugar display will be made by the largest refiners in the United States.  All the steps necessary in producing the sugar sought by consumers will be shown.

Virtually every large packer in the world will have exhibits in the Institute of American Meat Packers' display, which will include a model plant demonstrating as far as practicable modern methods of packing.



Keen Competition
Competition will be keen among the various canning associations which are largely organized by States.  Each association is seeking for its State the honor of leading the canning industry.  One of the largest exhibits will be that of the Tri-State Packers' Association, which will include a domestic science laboratory and a motion-picture show.

The supremacy of the American milling industry will be demonstrated by the flour and baking interests which will operate a model bakery from which will issue tempting delicacies made from flour prepared on the spot from raw wheat.

Among the leading concerns whose exhibits will be of exceptional interest are: The Hawaiian Pineapple Company, the Pepin Pickling Company, Jell-O Company, H. J. Heinz Company, U. S. Slicing Machine Company, the Franklin Baker Company, California Fruit Growers' Exchange, Royal Baking Powder Company, Corn Products Refining Company, R. T. French Company, Stephen F. Whitman & Sons, Page & Shaw, McCormick & Company, Kraft Cheese Company, Phoenix Cheese Company.  Battle Creek Food Company and H. O. Wilbur & Sons.



Macaroni Factory, Too
A distinctive feature of the general Food Show will be a complete operating factory making macaroni from raw flour, part of the display of the National Macaroni Manufacturers' Association.

This factory will be housed in a separate structure of Italian Renaissance design, erected within the Palace of Agriculture and Food Products.

Henry Mueller, of Jersey City, president of the association and head of the largest macaroni plant in the world, attended the conferences with A. C. Krum, chairman of the Macaroni Division of the Sesquicentennial Exposition, at which it was decided to build the factory.



Samples for Visitors
The plant will occupy 8,000 square feet of floor space and will be so constructed as to show every phase in the manufacture of macaroni.  The finished product will be cooked and served in samples to millions of Sesqui visitors.  Spaghetti and vermicelli also will be made in the model factory.

There will be a lecture room where specially trained chefs will demonstrate the proper methods of preparing macaroni and spaghetti.

Adjacent to the model factory will be the exhibits of various macaroni manufacturers and supply houses, occupying another 8,000 square feet of floor space.  The macaroni display will cost the manufacturers approximately $200,000.



Origin of Name
A leading manufacturer offered a curious explanation of the origin of the name, macaroni.

According to legend, he said, it resulted from the efforts of an Italian chef, who was experimenting with new viands to please the jaded palate of his titled master.

The nobleman, weary of the menus daily served, ordered the chef to prepare an entirely new dish or suffer dire punishment.  Then the chef in desperation hit upon macaroni.  But the dish was unnamed when he first served it.



Found New Delight
His master tasted the new food and delighted with its piquant flavor and novel appearance, exclaimed:

I shall call them 'ma cherroni,' (my dears) and ma cherroni became its name, this finally being simplified to macaroni.

However, the manufacturer added, the infallible Mr. Webster, in his best known work defines macaroni as being derived from the Italian verb maccere, to crush, because the wheat is finely ground before being converted into the paste from which the long, slender tubes are made.




WORK BEGUN ON SECOND MAIN EXHIBIT BUILDING—COMPLETED IN 75 DAYS
Steel Being Delivered For Other Immense Palace Having Same Time Limit.

Philadelphia, October

Work was begun on the second main exhibit building of the Sesquicentennial International Exposition on October 8, Mayor W. Freeland Kendrick, President of the Sesquicentennial Exhibition Association, having signed the contract with Michael Melody and Sons, Inc., on October 6.  The price is approximately $790,000 and the construction time limit is 75 working days.

Like the first building, the steel for which is now being delivered, the second structure, and two others soon to be under way, will be 964 feet in length by 423 feet in width.  The exterior walls will be surfaced with stucco treated in special textures and tints.  While temporary, all will meet the most exacting requirements for substantial construction, having steel columns supporting steel roof trusses.

All four main buildings, the Palace of Liberal Arts, the Palace of Agriculture and Food Products, the Palace of Manufactures and Industries and the Palace of Machinery, Engineering, Mines and Metallurgy, will flank a great court 1400 feet in length and 450 feet in width, the striking beauty of which will be enhanced by trees and shrubbery planted under the direction of nationally famed landscape gardeners engaged to embellish the entire Exposition area of 700 acres, transforming it into a vision of loveliness.

Surrounding these immense buildings will be more than 100 smaller structures, including those erected by foreign countries and the various states.

New Jersey, Delaware and Oklahoma will be the first to begin work, their respective commissions having finally adopted the styles of architecture for their State Buildings.

Progress of work on the $2,000,000 stadium is so rapid as to surprise all who visit the Exposition site.  There is no doubt felt by the builders that the pouring of concrete will be completed many days before the date first set, Thanksgiving Day, and that the immense bowl seating 100,000 persons with room for 100,000 more, will be ready to turn over to Mayor Kendrick even earlier than April 1, 1926.



HENRY FORD TO MAKE COMPLETE EXHIBIT OF PRODUCTS AT SESQUI
Assures Director-General Collier of His Hearty Co-operation in Exposition Plans.

Philadelphia, October

Henry Ford will have an exhibit at the Sesquicentennial International Exposition that will daily attract many thousands of visitors.

Director-General Collier at a conference with the famous manufacturer and his son, Edsel, in Detroit, was assured of the hearty co-operation of the Ford interests in the Sesquicentennial and a complete showing of their products at the World's Fair opening in Philadelphia on June 1, 1926.

The Ford exhibit was a powerful magnet at the San Francisco Exposition where the operation of its assembling plant was viewed by throngs of keenly interested spectators.

Colonel Collier was a guest of Henry Ford at a dinner attended by more than 500 airplane manufacturers and nationally known business men at the Ford Airport, Detroit, in celebration of the completion of the Commercial Reliability Tour for the Edsel Ford Trophy which was won by a Fokker monoplane.

Unstinted applause was given Colonel Collier, the principal speaker at the dinner, when he outlined the wonderful Sesqui Aviation program, including the daily passenger schedule and the Army's and Navy's participation in the events centering upon the great landing field.  Seventeen airplane manufacturers among his hearers discussed Exposition plans with him after the banquet.



PENNSYLVANIA WOMEN HEARTILY SUPPORTING SESQUI WORLD'S FAIR
Convention of State Federation of Clubs Applauds Mrs. Lorimer's Boosting Speech.

Philadelphia, October

Enthusiastic support of the Sesquicentennial International Exposition was voiced in the convention of the State Federation of Pennsylvania Women at Wilkes-Barre on October 9.

Mrs. George Horace Lorimer, President of the Republican Women of Pennsylvania, was heartily applauded by the delegates during her address boosting the Sesqui.

As you all know, women have played a prominent and important part in virtually every exposition the world over.  Our own affair will be no exception.  She said in part.

A Woman's committee has already been formed and a woman's building will be constructed on the grounds.  The women of Pennsylvania are being organized at the present time to hold an exhibition to show the progress of womanhood in the last fifty years.

In addition to these features, the Queen's doll's house from England will be loaned to us, and other members of royal families abroad will send exhibitions.  The Woman's Building, when completely equipped, should prove to be a veritable treasure house.

Two women will be selected from every State in the Union to serve as directors of the exhibits that will be shown from each State.  We extend each and every one of you a cordial invitation to attend the Sesquicentennial Exposition in Philadelphia next year.



MAIN HIGHWAY ARCHES TO WELCOME SESQUI AUTOMOBILE TOURISTS
Will Be Erected at Entrances to City—Darby Veterans' Post Takes First Step.

Philadelphia, October

Automobile tourists entering Philadelphia over any main highway during the Sesquicentennial International Exposition will pass under triumphal welcoming arches of artistic design.  Nearby these arches will be booths where war veterans, members of the Boy Scouts and other organizations, actuated by civic pride and the spirit of genuine hospitality, will joyously greet travelers and give all desired information concerning hotels, garages, auto repair shops, etc.

To the Corporal William C. Greifzu Post No. 598, Veterans of Foreign Wars, is due the credit of taking the first step towards erecting a Sesqui arch.  This will span the highway at the Darby Borough entrance to the Sesqui city.

J. Y. Newlin, chairman of the Post's Sesquicentennial Committee, has advised Director-General Collier, of the Exposition, that erection of this arch will be begun at an early date and that the members feel the structure is the most acceptable contribution Darby can make in participating in the celebration of the one hundred and fiftieth anniversary of the signing of the Declaration of Independence.

Colonel Collier, acknowledging receipt of Mr. Newlin's letter, expressed his grateful appreciation of the Veterans' patriotic action.



TWO NEW STEAMERS ORDERED TO CARE FOR HEAVY SESQUI TRAFFIC
Will Run Through Delaware and Chesapeake Canal—City Blocks Rival Gladway Plans.

Philadelphia, October

Preparing for the heavy travel to and from Philadelphia during the Sesquicentennial International Exposition, the Baltimore and Philadelphia Steamboat Company, better known as the Ericsson Line, has entered into a contract with the Pusey & Jones Shipbuilding Company, of Wilmington, Delaware, for the construction of two combined passenger and freight steamers.

The contract, which involves approximately $1,000,000, specifies that both steamers shall be in complete readiness for service before June 1, 1926, the opening date of the Sesquicentennial Exposition.

The new three-deck steamers will be 240 feet in length, 45 feet in breadth of beam and 18 feet in depth of hold, with a load draft of 11 feet.  The guaranteed speed is 15 knots.


Will Carry 1500
Accommodations will be provided for 1,500 passengers, with rooms and baths for 250 passengers.

The work of deepening and widening the Delaware and Chesapeake Canal by the Federal Government will be completed early next year.  There will be no locks in the remodeled waterway, so that the fourteen-mile stretch can be navigated in much quicker time than at present.

Other steamship companies are planning for greatly increased service to Philadelphia during the Sesqui and landings will be made at Delaware River piers close to the Exposition, so that passengers may avoid delays due to traffic congestion in city streets.



No Rival Gladway
There will be no rival Gladway outside the enclosure of the Sesquicentennial International Exposition grounds.  That will be made certain by the addition of 627 acres to the area already acquired.  At the request of Mayor W. Freeland Kendrick, President of the Sesquicentennial Exhibition Association, an ordinance will be passed by City Council to condemn the land now eagerly sought by many concerns and individuals who have been denied concessions of various sorts on the Exposition grounds.  Many of these would-be concessionaires were refused Gladway space because their proposed exhibits were deemed vulgar, tawdry or otherwise undesirable.  Other applicants think the management's terms too high, or the restrictions too onerous.

Acquisition of the additional acreage will cost the city approximately $400,000 in damages to property owners.




CITY OF LILLIPUT AT SESQUI CERTAIN TO FASCINATE CHILDREN
Midget Policemen Will Direct Street Traffic and Run Lost and Found Bureau.

Philadelphia, October

A bureau for lost and found children in connection with the police station will form a part of the City of Lilliput at the Sesquicentennial International Exposition in Philadelphia next year.  Midgets dressed as policemen will patrol the streets and will control the traffic tower which will emit actual regulations.  Traffic will include conveyances drawn by midget and Shetland ponies and dogs, miniature railways, Ferris wheel and carrousel for both youngsters and oldsters.

One hundred Lilliputians will contribute to the activity of this diminutive city, which is the largest group of midgets ever gathered together.  Their daily program will include vaudeville acts featuring sleight of hand performances, mimicry, the newest dancing, minstrel shows, choral work and juggling.  A vest pocket edition of Barnum and Bailey's circus will serve further to enthrall juvenile visitors.

Among the members of the company will be the only colored Lilliputian in the world, whose particular role is that of impersonating Eddie Leonard, the stage comedian.

The city itself will be the counterpart of a full grown European metropolis with paved streets and miniature houses, completely furnished.  The midgets themselves will occupy some of the houses, where they will keep house and perform all the tasks incident to everyday life.  Tiny stores containing actual merchandise together with the manufacture of articles will form part of the industrial life of Lilliput.  A fire house properly equipped with fire engines will put out any sparks which threaten a conflagration in the city.

The midgets range from 19 to 44 years of age and are from 18 to 36 inches in height.  Many of them have had previous experience at expositions, notably at Wembley and Paris.



VIGILANT, OLDEST SHIP AFLOAT, ONCE PIRATE, TO ANCHOR AT SESQUI
Descendants of Bluebeard and Captain Kid In Crew—Coming From Virgin Islands.

Philadelphia, October

The Schooner Vigilant, former pirate, and the oldest ship afloat, having been built about 1776 in Baltimore for privateering, will be an exhibit at the Sesquicentennial International Exposition, and all visitors will be heartily welcomed aboard.

Since the day she was first made ready for sea the Schooner Vigilant has been in continuous service, as privateer, pirate ship, slave trader, Danish warship and finally as a cargo and passenger boat running between the Virgin Islands, which have been her home for more than a century and a quarter, and Porto Rico.

The St. Croix Chamber of Commerce will rig the Vigilant as she was in her pirate days, man her with descendants of Bluebeard and Captain Kidd as a pirate crew, put a Fungy band aboard, line her decks with exhibits of Virgin Island Products and send her to Philadelphia, where she will be moored at the Sesqui grounds from June 1, 1926, until December 1, 1926.

Governor M. E. French, of the Virgin Islands, in a letter to Director-General Collier, states he is supporting the plan to exhibit the Vigilant at the Sesqui.

Secretary Fred A. Boardman also has written to Colonel Collier assuring him that the St. Croix Chamber of Commerce is particularly interested in the Sesquicentennial Exposition.



SESQUIGRAPHS
Philadelphia, Oct. .—Because it knows that every member of the World War Veterans' organization is making plans to see the Sesquicentennial International Exposition, the Convention Committee of the American Legion in session at Omaha, unanimously agreed upon Philadelphia as the 1926 meeting place.  This is the first time in the history of the Legion that the choice of a convention city was unanimous.

Philadelphia, Oct. .—The Administration Building of the Sesquicentennial International Exposition is so nearly completed that all the executives and the large and steadily growing office force and equipment will be housed there before the end of October.

Philadelphia, Oct. .—M. T. Phillips, of Pomeroy, nationally known as a cattle breeder, and agricultural expert, has been appointed Director of Agriculture for the Sesquicentennial International Exposition.  He will have charge of all agricultural, agricultural machinery, and live-stock exhibits, working under the supervision of the Agricultural Committee, of which P. M. Sharpless, of West Chester, Pa., is chairman.

Philadelphia, Oct. .—Maxwell Arton, the architect who designed Treasure Island at the Wembley Exposition, London, has come to Philadelphia to aid other world experts in the work of making the Sesquicentennial the greatest International Exposition ever held.