Samuel S. McClure: publicist, author, traveler, founder of McClure's Magazine

              LEE KEEDICK 
presents


SAMUEL S. McCLURE
 PUBLICIST
AUTHOR
TRAVELER

Founder of McClure's Magazine


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LECTURE SUBJECT





Exclusive Management of LEE KEEDICK, 475 Fifth Avenue, New York City






The McClure Lectures



FOR more than thirty years S. S. McClure has been known to the world as a publicist, editor and author, while he has also earned a brilliant reputation as a lecturer.  From the time that he founded McClure's magazine and took a foremost part in raising the standard of the American press, he has wielded a widespread and beneficent influence upon the thought and literature of the present generation.  His quick grasp and correct analysis of public questions and his foresight regarding the application of new theories to existing conditions have won high value for his opinions on all public affairs.  This explains why Mr. McClure has not only attracted large audiences wherever he has appeared on the platform, but has made a deep impression on his hearers.  The tributes that he has received from leading newspapers, moreover, have been in every way remarkable, and the amount of space devoted to reports of his lectures has been unusually large.




For the present season Mr. McClure has arranged to speak on the following subjects, each of which will have a popular appeal and is certain to arouse a great degree of interest:  (1)  
World Conditions To-Day,
 (2)  
Mussolini's Italy,
 (3)  
The Constitution of the United States,
 (4)  
Editing as an Art, or the Making of a Magazine.





A World Traveler



The whole world is  familiar ground to Mr. McClure.  He has visited all the important foreign countries, not once or twice, but many times, and not merely as a tourist, but as one who was there on business.  His mission was to study the countries and their peoples.  His purpose was to observe and to note the political, industrial and social conditions, the customs and habits of all classes of society, the ambitions and sentiments of nations, communities and individuals.  By frequent visits, by innumerable interviews with the men who shape the policies of the various nations, by close acquaintance with what emanated from press, pulpit and forum, by near and distant views of succeeding conditions, and by international comparisons he has become one of the best informed Americans on vital world problems.





World Conditions Reviewed



In the course of his lecture, 
World Conditions To-Day,
 Mr. McClure will throw new light on what is happening abroad and will deal with the present widespread unrest.  Such topics as the movement to abolish war, in which the United States Government has taken a foremost part, the upheavals in China, and changing conditions in Russia will form notable features of his able review of present day events.  To gain a thorough knowledge of what is taking place the world over, Mr. McClure has made intensive studies in seventeen different countries, including China, Japan, Turkey, Hungary, Germany, England, France, Italy and Mexico.  In concise and graphic language he explains the existing situation in all parts of the globe, and deals especially with the outlook for the United States and the English-speaking nations generally.  As Mr. McClure will point
 out, the world war brought about many far-reaching changes, the triumph of Bolshevism in Russia, for instance, having encouraged the spread of radicalism in other lands.  This has been particularly the case with Egypt, India, China and Japan, where a general movement has been inaugurated to throw off the domination of the white races.  Even in this country our economic and political institutions have been challenged by the socialists and other ultra-liberal forces, which are under alien influences.



What the Future Holds



In discussing the fact that English-speaking people hold power over half the land territory of the earth, while their naval forces rule the seas, Mr. McClure deals with the policy of the United States toward Great Britain, Ireland, Egypt, India, Mexico, Russia, Japan and France as well as South America, while he also shows the importance of sea-power in safeguarding American interests.  From a thoroughly original point of view he explains the internal, economic and political organization of the United States, and especially the policy of this country regarding England and the League of Nations.  In summarizing his arguments, Mr. McClure presents facts that stagger the imagination, as he shows the position of this country in relation to the rest of the world, the probable outcome of the present upheavals in all lands, and the possibility of future wars.  Into his great lecture he condenses such a complete review of world conditions and sets forth every point so interestingly that he enables his audiences to gain a clear understanding of the entire international situation, the perils that confront us, and what must be done if civilization is to be preserved.





Mussolini's Fascist Government



In his brilliant lecture, 
Mussolini's Italy,
 Mr. McClure will tell about Italy's marvelous transformation and how it was accomplished; of his impressions of Mussolini, his methods of work, and the impression this great statesman has made on the people of Italy.  To gather his data Mr. McClure spent many months in Italy, during which time he not only had an interview with Premier Mussolini and other Italian leaders, but also had talks with the foremost professional and business men.  Among other subjects, Mr. McClure will describe Italy's five great employers' organizations and the organization of intellectuals, with a combined membership of twenty millions, which have found a constructive solution for labor troubles, outlawing strikes and lockouts.  How economic conditions have been stabilized, education spread and crime reduced, makes a fascinating story, as Mr. McClure tells it.  There is, in fact, no greater phenomenon in contemporary history than 
Mussolini's Italy,
 and Mr. McClure is in an exceptionally favored position to describe it.





The American Constitution



In his lecture on this subject Mr. McClure traces the development of the constitution from the days of Washington, Jefferson, Hamilton and other notable statesmen to the present day.  He explains how vitally the nation's destinies have been affected through its interpretation by the United States Supreme Court, and also shows the
 importance of its various amendments.  He even has something forceful to say about the much discussed amendment concerning prohibition, upon which opinions differ so widely.  His lecture, in short, deals with a number of public questions and shows conclusively how the constitution has been the bulwark of this country's enlightenment and progress.



The Art of Editing



For over thirty years, while editor of McClure's Magazine and other important publications, Mr. McClure was brought into intimate contact with many famous writers concerning whom he has much interesting reminiscence.  His experience also enables him to speak as an authority on the selection of literary material, the faculty of knowing what the public wants, and the qualities that lead to success as a publisher.  He is therefore exceptionally well qualified to discuss the subjects embodied in his popular lecture, 
Editing as an Art; or the Making of a Magazine.
  In the course of this lecture Mr. McClure explains how material is gathered for a magazine, why stories and articles are accepted or rejected, and explains, in short, what takes place from the time that manuscript is selected until the publication goes to press.  Mr. McClure tells of writers of his acquaintance, who have risen from obscurity to eminence through their genius as writers of fiction.  He also speaks of the tragedies of authorship, which are numerous.





SOME PRESS TRIBUTES



WHEREVER he has spoken Mr. McClure has received unstinted praise from the press for the profound interest of his lectures as well as the soundness of his views.  The following are a few extracts from what has appeared:




Philadelphia Press:


Samuel S. McClure has talked with the men who are making diplomatic and political history in Germany and Austria, France and England.  He has observed carefully and acutely the conditions and sentiments prevailing in other lands.  The data he has assembled has never hitherto been presented with such admirable perspective, or with such lucid exposition of essential elements.




Baltimore Sun:


Mr. McClure is a renowned publicist who lifts journalism to its proper place among the great responsible and idealistic professions.  He has known nearly all the great men of his era, and has been enabled during several decades to see beneath the surface of great world happenings.




New York Times:


Mr. McClure had interviews with the political leaders in most of the European countries, and he has illuminating flashes of the various national points of view.




Brockton Times:


A large audience heard Samuel S. McClure's lecture, 
World Conditions To-Day,
 in which he brought forth gems of personal views formed during his years of intercourse and travel.  He has opinions of his own on vital matters of the times, but he presents them in no narrow-minded, bigoted manner.  Rather he voices his ideas in a friendly, conversational way which eliminates caustic bitterness.