Margaret Story: lecturer and entertainer

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MARGARET STORY (MRS. CHESTER B. STORY) Lecturer and Entertainer


MARGARET STORY
Arch Arbiter of Attire Says Lothrop Stoddard
Margaret Story is an author, lecturer and practical economist.  She edited for some time a column Beauty In Dress.  Her syndicate articles have appeared in Sunday Magazine sections all over the country.

Margaret Story is a member of the National League of American Pen Women and a member of the International Lyceum and Chautauqua Association, Pittsburgh City Club, Business and Professional Women's Club.


Study and research in this country and abroad, and the practical experience as a home-maker and mother have given Mrs. Story a broad view point in the psychology of wearing apparel and the amenities of daily life.  She is a brilliant contradiction of the old sentiment that housekeeping tends to narrow a woman's view point or blunt her personality.
In her chosen work she has a happy and absorbing interest but still maintains an equal interest in her home and family.
Mrs. Story's ideal is to help each woman express her personality in suitable dress, or rather in harmony of dress, according to her income and the sphere she occupies in life.  To that end she has followed closely the various modern styles and what is even better the future trend of styles and how to make them applicable to each person.—

Pittsburgh Post.



MARGARET STORY Lecturer and Entertainer

GENERAL SUBJECT—ART IN EVERY DAY LIFE
Art is the Realization of Beauty

As Others See Us—Art in Dress [ILLUSTRATED]
Under Your Own Roof Tree—Art in the Home [ILLUSTRATED]
It's Being Done—Art in Social Life [ILLUSTRATED]
Woman and the Pocketbook—Art in Business
I Must Live My Own Life—Art in Being Individual Though Married
Beauty—The Art of Caring for the Physical Woman—Make-up



CHAUTAUQUA
It gives me pleasure to go on record regarding Margaret Story's success as a lecturer on dress before our Chautauqua audiences for the past four years.  Mrs. Story's personality, knowledge of her subject and mastery of the technique of the lecture platform have made her appearances in all of her towns most enthusiastically received by the ladies and the men of her audiences.

(Signed) Paul M. Pearson, President, Swarthmore Chautauqua Association.


The message that Margaret Story brought was the vital one of the value of ability and personal appearance among women.  She is a dress economist who works along educational lines from an economic, artistic and intelligent view point.
Daily News, Chautauqua, New York.


Never forget that the woman who wears the clothes must be the center of interest, said Margaret Story.—
Grand Rapids (Mich.) Herald



SCHOOLS
A plan which has been proved to be satisfactory in Mrs. Story's work at colleges and normal schools is this: Mrs. Story spends three days at the school.  This gives an opportunity not only for lectures but consultation work and analysis.  (An enclosed card shows the basis of the consultation work.)

Margaret Story's manner is charming and her presentation lucid and pleasing.  The girls spoke enthusiastically of her lecture.

Thyrsa W. Amos, Dean of Women, Univ. of Pittsburgh.

We wish to express the appreciation of one of the finest and most helpful talks that has ever been given us.  One of the potent factors contributing to its success was the charm of manner, so far from straining after false effects.  It was too delightul to listen to the beautiful modulated musical voice and we yielded to the grace of delivery as well as being most diverted by the humor which was so adroitly injected into her remarks.  The logical handling of her subject was of course a basic quality.

Mrs. Lois Cory-Thompson, Dean of Women, Grove City College, Pa.




MARGARET STORY AS Author

How to Dress Well, The Blue Book of Personal Attire published by Funk and Wagnalls, of Literary Digest fame, is to be found in all the prominent libraries.  It is used as a text and reference book.
The amount and variety, the comprehensiveness and detail of the information about feminine clothes contained in How to Dress Well make it almost an encyclopedia of the practical here and now phase of dress.  One reads it with a feeling of amazement that any one person could ever have thought, observed, learned, considered so much on the subject of women's attire.—

New York Times.


Here is a book evincing good taste and a grasp of the problem of personal adornment superior to that of any book of dress.—
North American, Philadelphia.


This book really touches a new note in selling ideas and in addition is exceedingly complete in every detail of wearing apparel from elaborate wardrobes of every need to the little things which are treated in minute detail.—
Merchant Trade Journal, Des Moines.




Course in Etiquette for Students of High Schools
for Colleges and Normal Schools

It's Being Done
This course can be given in lecture form for High Schools, Colleges, Normal Schools, Y. W. C. A's., etc. with illustrations of principles demonstrated by pantomine of selected students


Lecture I.—The Importance of First Impressions.
Introductions and Greetings.

Lecture II.—Etiquette in Public Places.

Church.
Street.
Theater.
Public Conveyances.

Lecture III.—What the Lady Should Expect from a Gentleman.

Who Goes First?
Hats Off—When and How.
Little Courtesies.

A man rises when a woman enters the room.
Personal services which a man may offer a lady, etc., etc.


Lecture IV.—When You Dance.

Hints for Girls.
Points for Men.
The Gracious Hostess.
Refreshments.

Lecture V.—It Isn't Being Done.

Does a Man Take the Arm of a Woman?
Do Ladies and Gentlemen Complete Their Toilets in Public?
Does Bobbed Hair Give the Privilege of Using a Comb in Public?  etc., etc.

Lecture VI.—Manners in the Home.
Skill in Practice—Habits.

Lecture VII.—Table Manners.

Use of Knife and Fork.
Napkin.
How to Eat Various Foods.

Lecture VIII.—Table Manners (continued.)

In the Restaurant.
At a Special Dinner.
Treatment of Host or Hostess.

Lecture IX.—Conversation.

Between Two.
In a Group.

Lecture X.—Respect of Personal Rights and Loyalty.

Treatment of Elders.
Reading Letters of Others.
Listening to Telephone Conversations.
Knocking Before Entering Door, etc., etc.

Lecture XI.—Manners and Ethics in Business.

Office.
Salesmanship.
Telephone Conversations, etc.

Lecture XII.—Personality and Success.

Appearance.

Dress.
Grooming.
Walking, Sitting, Standing.

Voice.
Charm.
Power.






PRESS AND PERSONAL COMMENT

CLERGYMEN
Margaret Story, you are doing a big and splendid work.—Robert Norwood, Rector, St. Bartholomew's Church, Park Ave., New York City.



BETTER HOMES SHOW

Margaret Story is a recognized authority on dress.  She has traveled from coast to coast and visited Europe in her research.  Mrs. Story will lecture every day this week at the Better Homes Show.—
Detroit News.

I am giving myself the pleasure of sending you a word of appreciation on the finesse and charm of your platform demonstrations in the difficult fields of Dress and Social Usage.

It was a real delight to me to note not only your manifest mastery of the subjects themselves and your clever and adequate technic of presentation, but also the impeccable taste displayed in your own costumes, your ease and charm of manner and the exquisite tact with which you dealt with the very personal problems involved.

This may be a good opportunity to tell you that out of the six or eight volumes on the subject of Dress I have on my shelves, I regard your book, How to Dress Well as the most comprehensive and well written and helpful of all.  Yours sincerely, (Signed) Ross Crane, Educational Director of American Homes Bureau, Chicago.  Author of The Practical Book of Interior Decoration.



RADIO
Margaret Story was the first person in the world to broadcast a series of fashion talks.  These talks were introduced through the invitation of the Westinghouse Station KDKA, the pioneer broadcasting station of the world.  The subject of the first of these talks was Elements of Beauty in Dress.  Mrs. Story has talked from a number of stations including WGY, Schenectady, N. Y., and WCY, Detroit, Michigan.

During the past winter Mrs. Story presented from Westinghouse Broadcasting Station a series of talks—in a very charming and attractive manner.  Respectfully, (Signed) J. C. McQuiston, Mgr. Department of Publicity.



DEPARTMENT STORES
Mrs. Story is familiar with the inside workings of department stores so that inspirational work with employees has been carried on with beneficial results.

As a representative of one of the leading stores Mrs. Story has addressed thousands of women.

Margaret Story gave a series of talks for the Annual Progressive Retailing Course for co-operating stores—Joseph Horne Co., Kaufmann's, Lewin-Neiman Co., The Rosenbaum Co., Frank and Seder, Meyer Jonasson and Co., and Boggs and Buhl.  Her subject was Art in Social Life—Authoritative rules and conduct in all its phases.



CITY CLUB
I want to thank you in behalf of the board of governors of the Women's City Club of Pittsburgh.  Mrs. Story gives a very interesting and instructive talk on the beauty of dress and we were delighted.  She has a very pleasing personality and a dress-sense.—Mrs. William Watson Smith, Press.



WOMAN'S CLUB OF WHEELING, W. VA.

Far from the frivolous dissertation on styles for the moment Mrs. Story gave a thoughtful serious talk which gave her audience much food for thought.  She said: 'A woman's being well dressed liberates her spirit, shows a fine sense of the fitness of things, and expresses her love of order and beauty'.—
Intelligencer, Wheeling.



PROFESSIONAL AND BUSINESS WOMEN

Margaret Story addressed the State Convention of Business and Professional Women and said: 'Today's clothes express FREEDOM of thought and action and give to women confidence, health and attraction.—
Dispatch-Herald, Erie, Pa.



FEDERATION OF CLUBS

Margaret Story spoke to the Federation of Women's Clubs on the Psychology of Dress.  She appeared as a perfect illustration of her subject.—
Telegram, Youngstown, Ohio.



KIWANIS CLUBS

Margaret Story delighted the members of the Kiwanis Club with a talk on 'The Gift of Humor'.—
Telegrapher, Brownsville, Pa.



QUOTA CLUBS

Mrs. Story urged the Quotarians, as business women of the finest type, to establish ideals of genuineness and sincerity in dress for all business women.—
Scranton (Pa.) Times.



CONSULTATION SERVICE
Arrangement can be made for conferences with Margaret Story while she is in your city

For Engagement Address
MARGARET STORY
% The Lyceum Magazine, 122 S. Michigan Ave.
Chicago, Illinois




A. H. Anderson Printing Co., Streator, Ill.