Albert Edward Wiggam, the apostle of efficiency

              ALBERT EDWARD WIGGAM
“The Apostle of Efficiency”
THE NEW EFFICIENCY LECTURES
A MLLION OF PEOPLE HAVE PAID TO HEAR THESE LECTURES BY WIGGAM
A Lecture that has Done Things
BUT one question confronts any com¬mittee in considering this lecture. Will it benefit your community the amount of the fee to secure A LECTURE WITH THE FOLLOWING HISTORY? It has been delivered 1000 times. It has been on the platform for ten years, always growing.
It has become recognized as one of the great National Lectures. It carried its author from a reporter on a police column to a permanent place in the Lyceum.
The public has paid many thousands of dollars for it.
It has carried several elections for better schools.
It has sent many young men and women to college.
It has saved the lives of hundreds, probably thousands   of   children   by   the   medical knowledge it has diffused. It has received the personal endorsement of over 800 physicians, many of them of the highest eminence. It is not a "health talk." It is the foremost spoken plea of our time for Medical Inspection and Physical Exam¬ination of the school child; for hygienic and biologic supervision of factory, home and school.
It is a lecture on the POLITICAL ECON¬OMY OF NATIONAL VITALITY. The author is master of all the facts in the case.
It is up-to-date. As one prominent scientific man said, "It is up-to-the-minute.,, Its rhetoric is beautiful and restrained. It is full of wit and humor without a single "funny story."
It is an hour and twenty minutes of eloquence and passionate pleading for the health, freedom, opportunity and efficiency of the American Boy and Girl with all that they mean in the mighty "Promise of American Life." The central theme of this lecture is—
The Health and Wealth of the Nation
A Plea for Wiser Motherhood
WHAT is the biggest fact in all civilization?
The nervous system of a child.
What depends on how its beginnings are managed ?
The rank of the nation in history.
How well qualified is the average mother
for the "great task?"
The American Medical Journal says her knowledge "Is an orgy of igno¬rance."
Do babies die or are they killed?
The U. S. Government says over 200,000 were killed in 1910.
Who killed them?
Does your community care to know?
How   could   they   have   been   saved   for glorious manhood and womanhood?
Again, are your people interested in
the answer?
DO YOU KNOW—
That bottle babies can't make soldiers?
That bottle feeding is increasing?
That this is undermining our national
efficiency?
That in 97 cases out of 100 it is not a
necessity, but a crime?
That  the  strength  of  a  nation is  the
vitality of its children?
If these questions interest you why not also your community? About these  great problems gathers an¬other; what is it—the most difficult ques¬tion of modern civilization—divorce. Can it be solved in the courts?    No. Can it be solved in the school?    Yes. Are we not then a nation of fools with no provision in our system of education for making   wiser   mothers,   saner   fathers, unsullied homes, more glorious children? Plenty of entertainment, but a lecture that never   jumps   the   track.     The   central theme of this lecture is—
The Nursery and the Republic
Changing The Leopard Spots A Lecture that is rousing Controversy From the Sheer Splendor of its Optimism
YET IT MAINTAINS that the human
race is going backward;
That the human species is plunging down¬ward;
That mankind is not advancing as a breed of organic beings;
That the brain of man is not growing;
That human life is potentially shortening;
That microbic diseases are lessening but physiologic diseases are increasing;
That Bright's disease, “heart disease," diabetes, cancer, "dyspepsia," diseases of the nerves and liver, the social diseases and all "habit diseases" are increasing;
That crime is increasing;
That weaklings, paupers, imbeciles are increasing;
That insanity is increasing;
That great men and first-class workmen are decreasing.
This decline began in France in 1851, in
England in 1871, in Germany, Australia,
New Zealand and the United States in the
early nineties.   WHY?   Only the biologist
has answered.
Is this the cry of wild-eyed pessimism? No.
It is the FIRST GREAT WARNING of
biology to the statesman.
It is a message of hope.    It leads to the
noblest prize ever offered humanity.
What is the SECOND GREAT WARNING ?
That philanthropy has failed and will fail to
save or improve, directly, the human race.
What is the THIRD GREAT WARNING?
That   medicine,   hygiene   and   sanitation
have failed and will fail to save or improve,
directly, the human race.
What is the FOURTH GREAT WARNING?
That education, religion, art and morals have
failed and will fail to save or improve the
human race AS AN ORGANIC SPECIES.
Is there a remedy?   There is.    It is plain,
it is easy, it is obvious.   It is not fantastic.
It is practical.
It is a mighty program of real race improvement.
Unless these warnings are heeded the greatest men
of our time  say unqualifiedly, "Extermination or
The Dark Ages await us."
The central theme of this lecture is—
The New Hope of the Unborn
Marketing the margin
A Lecture that Saves Wasted Boy-Power
"IT STUDIES the differences among  men. It answers the question why one man goes up the ladder while another goes down.
IT PROVES that success is not by accident, but due to law.
It takes the fundamental proposition of Prof. James "that there is very little differ¬ence between one man and another; but what little there is is of almighty impor¬tance."
This slight difference is the MARGIN. It is capable of INFINITE education and development.
The first aim of education is to DISCOVER this margin.
The second aim is to DEVELOP the margin.
The third aim is to APPLY the margin. Modern science has discovered new and untold realms of human power. It has multiplied from three to five times the efficiency of the individual. It has multiplied opportunity a thousand times.
It has done this by the development of the margin.
Always and everywhere, in commerce, in manufacture, in salesmanship, in person¬ality, in character, it is the margin that tells.     Nature   guarantees   a   margin   to every man and woman. It may be a margin of speed. It may be a margin of health. It may be a margin of industry. It may be a margin of energy. It may be a margin of will. It may be a margin of imagination. It may be a margin of art. It may be a margin of training. It may be a margin of character. The world pays its big rewards only for the highest margin.
It is the margin that makes one piece of canvas sell for fifty cents and another for a half million dollars. Delivered at nearly 100 commencements. The central theme of this lecture is—
Human    Equipment
"The Apostle of the New Efficiency"
A Campaign to Conserve Our National Energy
TYPHOID   fever  is  not   a disease;
typhoid fever is a crime." SO ARE
Seven-tenths of tuberculosis; Three-fourths of pneumonia; All of diphtheria; Four-fifths of measles; Two-thirds of whooping cough; Seven-tenths of "colds," sore throats, head¬aches and "nervousness."
ALL preventable disease is an individual or com¬munity crime. ARE YOU GUILTY? IS YOUR COMMUNITY GUILTY? The Japanese soldier says: "I will not drink from this surface well and possibly injure my health, because I love the Emperor;" "I will not feed my child tuberculosis milk, for the sake of my country;" " I will study to keep myself and my children well for the glory of Japan." Have we really learned THE RUDI¬MENTS OF TRUE PATRIOTISM? How many wonderful questions of national and race destiny these problems involve! Mr. Wiggam is preaching in "The Health and Wealth of the Nation" the PATRIOTISM OF THE NEW CONSCIENCE, the new and larger DECALOGUE OF SCIENCE. American national efficiency is the PROBLEM OF THE AGE, of Christianity, the new righteousness, the new phase of moral thinking.
A Campaign to Renew the Blood of the Nation
TTEREDITY is the most fascinating subject that *i has ever engaged the mind of man. Its ex¬perimental study is scarcely ten years old. No man on the platform has mastered it in all its bearings more completely than Mr. Wiggam. He has col-lected all the leading literature of heredity in the world. Only the borderland has been explored. But, STUPENDOUS FACTS HAVE EMERGED. The race that applies them first will DOMINATE ALL FUTURE HISTORY. The biologist, and he alone, has at last written the REAL HISTORY OF MAN and mapped out the SURE PATHWAY OF HIS PROGRESS. Why have nations perished? Why is there no great man today in Spain, in Italy, in Greece, in North Africa, in Western Asia? Why is the old American stock dying out? THE BIOLO¬GIST ALONE KNOWS WHY. "EUGENICS," "the science of being well-born," will be the SUPREME WORD OF THE TWENTIETH CENTURY. It is not a question of the age, but THE question of the ages. Not a fantastic scheme of "race breeding," but a rational evangel of race pride, knowledge and development, that will permeate all society "like a new religion." This alone will renew the blood of the nation; subdue and hold the new "kingdom of man;" ASSURE ANGLO-SAXON SUPREMACY; redeem the world from weakness, poverty and crime and lead humanity to "the goal of the world's desire." An hour and a half of commanding and resplendent oratory, with no effort to entertain, yet bubbling with wit and humor. The lecture is sane, but to many startling and revolutionary.
A Campaign to Save the Liv¬ing Foundations of Empire
"WHAT is to become of your baby?"
What did you do BEFORE MAR¬RIAGE to qualify for the most difficult work of civilization? Are the young women of your town studying daily to QUALIFY FOR MOTHERHOOD? Have you a Parent-Teacher Club? Does it dis¬cuss science or sentiment? Are your young men bending over the pool tables or studying the fifty thousand volumes and pamphlets of high authority about child-life? Do you know the Secretary of Agriculture says the best farmer in America learned all he knows of farming out of books ? Could not your young people be taught SOMETHING of their future responsibil¬ities ? When 95 babies out of every 100 are BORN ABSOLUTELY PERFECT and only 50 live to be twenty years old SOMETHING IS WRONG. When half the remainder grow up weak, stunted, wounded with unnecessary disease, SOMETHING IS WRONG. When two-thirds of all children enter¬ing school in both city and country are invalids, SOMETHING IS WRONG. Would not your com¬munity be interested in an earnest, unflinching, eloquent discussion of "The Nursery and the Republic"—a discussion that is also full of laughter and good humor?
Brass Tacks and Facts About Wiggam
MR. WIGGAM was raised on science and imbibed its fierce love for truth. He has long specialized upon Medical Sociology and Biology. He is a graduate of all the best colleges—the farm, the miner's pick and shovel, the assayist's office, the chemical control of a sugar factory, campaigner when a boy for the National Committees, road salesman, mine superintendent, newspaper reporter, and editorialist for a great daily. He holds also some culture-college degrees but don't count them. He has faced failure, and fought tuberculosis to a stand¬still. He IS IN THE PRIME OF LIFE, HEALTH AND VIGOR. He has a happy home in this world and a few savings in the bank. He believes he will have a happier home in the next world and is trying to insure a bigger bank account there. HE LEC¬TURES TO ADD TO BOTH ACCOUNTS. He is six feet tall, about as fat as a rail, and as homely as "they make 'em." That's about all except a big, rich voice, a bunch of disjointed gestures and the capacity to see from the other fellow's standpoint. His life ambition is to deliver ONE GOOD LEC¬TURE. Therefore, the one he delivers for you will be the best up to that day. THE NEXT DAY WILL BE BETTER. He has three other lectures of demonstrated success, not listed here. He lectures one hour and twenty minutes two hundred times a year. John Temple Graves and Leland T. Powers placed Mr. Wiggam on the lecture platform.