Nancy Drew, that old favorite..., article in Publishers' weekly, July 13, 1964

S|icpard illustrcitions and a special full-color jacket featuring a photograph of Julie An- clrew?, who plays Mary Poppins in the movie. Posters, arc available and there will be na¬ tional advertising. Harcourt will also be play¬ ing up tht^ four individual volumes about Mary Poppin^s: "Mary Poppins," "Mary Pop- pins Comes Back," "Mary Poppins Opens the Door" and "M^rj Poppins in the Park," as well as a book fdr^ younger children entitled "Mary Poppins From A to Z." Golden Press will have several Mary Pop¬ pins books all based on the script of the Disney movie. There wilrl^ a 9V4 x llVz- inch, 48-page book illustratea\with color stills from the movie, a shorter version illustrated with full-color paintings, a Goldeq Look-In¬ side Book, a Golden Color and Recolor Pan¬ orama Book, two Little Golden Books, an inexpensive, coloring book, and a Paper Doll Activity Book. All of these will be coming in'August. NANCY DREW, that old favorite of more than one generation of teen-age girls, is having a fine time in the pages of the July issue of Mademoiselle magazine. Nancy Drew, girl detective, made her first appearance in 1930 in a novel by Carolyn Keene called "The Secret of the Old Clock." Since then she has been the heroine of 42 mystery stories. The current author is Harriet Adams, but the books still appear under the name of "Carolyn Keene." Mademoiselle's feature article for July is a 12-page photo-filled section devoted to Nancy Drew. Mademoiselle selected young actress Joanna Pettet, star of the Broadway play, "The Chinese Prime Minister" and the new TV series, "The Doctors," as the maga¬ zine's idea of what Nancy Drew might look like. She and a group of her friends re-enact 12 perilous Nancy Drew adventures while wearing some very attractive late-summer and early-fall fashions in the pages of the fashion magazine. Mademoiselle has sent a promotion kit to 30 leading department stores throughout the country for merchandise tie-ins with the Nancy Drew issue. A very high proportion of them are preparing to devote window displays to Nancy and her fashions, coordinating these with sales of the Nancy Drew books in their book departments. Grosset & Dunlap, which publishes the Nancy Drew books in this country, is offering $100 worth of Grosset books, either adult or juvenile titles, as a prize for the best July Marfeoio/^e/Ze-Nancy Drew window display. Photographs, prefer¬ ably 8 X 10-inches, should be submitted before PUBLISHERS' WEEKLY ^ R August 10 to Lenore Benson, Merchandising Editor of Mademoiselle, 420 Lexington Ave., N.Y. 10017. Grosset's "Starter Set" sale of .several of its top fiction stories (Nancy Drew, The Hardy Boys, etc.) runs through July 18. It entitles a customer to one free book with the purchase of two. Grosset & Dunlap is following through with bookstore tie-ins. The Nancy Drew v series, Grosset tells us, is popular not only ^' in this country, but throughout the world. Nancy's adventures are currently translated and read in Denmark, Britain, Norway, Fin¬ land, Sweden, Japan, Spain, France and the Netherlands. Negotiations are under way for translation of the stories into Hebrew. Inter¬ estingly, despite the language differences, there seems to be considerable agreement as to what Nancy Drew would look like. The Swedish illustrator's conception of her bears an uncanny resemblance to Joanna Pettet, selected by Mademoiselle. nMICKEY MANTLE'S "The Quality of Cour¬ age," coming in October from Doubleday, is a book for young people and their parents abotit the great importance of courage. The author writes about many forms of courage, both in^ war and peace, and describes the bravery of several people he has known, among them his own father and Roy Cam- panella. / MACMILLAN, which has sold over 40,000 copies of the smaller original edition of Jennie Hall's "Buried Cities," is preparing to bring out this October a completely revised and updated new $2.95 edition lavishly illustrated with photographs that aptly complement the author's text about the ancient cities of Pom¬ peii, Herculaneum, Olympia and Mycenae. Adele De Leeuw's very popular "The Barred Road," a novel for older girls about the friendship between a white girl and a Negro girl, will also be published this fall by Macmillan in a new edition. Pub date is planned for September and the price is $3. PYRAMID BOOKS is now making available, as a pre-school promotion, seven shippil;ig as¬ sortments of 50 of its paperback titles;. The assortments, which contain five copies each of 10 titles, have been designed for school bookstores, bookmobiles, book fairs and all types of school sales. A brochure listing the contents of each Pyramid School Assortment is being mailed throughout the trade and is ca also available direct from Pyramid. t\ JULY 13, 1964 University of Iowa. Libraries. Iowa Women's Archives